"DIANZIYAN" is a well-known media in the e-cigarette industry. It has been established for 10 years. It focuses on the popularization of e-cigarette culture and the promotion of the development of the e-cigarette industry. It provides e-cigarette practitioners with the latest domestic and international information, policies and regulations, safety research, market dynamics, cultural promotion, trend research, product knowledge, event interpretation, etc. The average number of headline articles of "DIANZIYAN" is 3,000-6,000 per day, and there are dozens of articles with more than 30,000 readings. It has planned and implemented public relations plans for major e-cigarette companies, and organized, planned and participated in important activities of the e-cigarette industry, including e-cigarette exhibitions, e-cigarette summit forums, exploring e-cigarette physical stores, looking for good Chinese e-liquids, e-cigarette press conferences, e-cigarette salons, etc. At present, the total number of fans is nearly 200,000, mainly e-cigarette practitioners, covering more than 80% of e-cigarette practitioners, including e-cigarette manufacturers, e-cigarette brands, e-cigarette traders, e-cigarette raw material manufacturers, domestic and foreign distributors, agents, wholesalers, physical stores, other practitioners and enthusiasts.