E-cigarette groups protest at WHO headquarters, seek recognition of e-cigarettes as effective harm reduction tool

The World Electronic Cigarette Coalition organized a protest in front of the World Health Organization headquarters in Geneva on May 30, World No Tobacco Day.

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Electronic Cigarette Public

The World Electronic Cigarette Coalition organized a protest in front of the World Health Organization headquarters in Geneva on May 30, World No Tobacco Day.

The consumer group said the demonstration was aimed at forcing the WHO to finally listen to consumers and acknowledge the scientific evidence that e-cigarettes, nicotine pouches and similar products are effective harm reduction tools.

In a statement, the group said, "It's time for the WHO to recognize reality, embrace the science, and help move the world toward a healthier future. As it turns out, it's as simple as giving people more choices, not fewer."

Research conducted by Ipsos for the think tank We Are Innovation shows that up to 74% of smokers worldwide incorrectly believe that e-cigarettes are as harmful or more harmful than smoking.

The World Electronic Cigarette Alliance says this widespread misperception is the result of misinformation and costs lives as millions of smokers hesitate to switch to alternative products that are scientifically proven to be 95 percent less harmful.

"World No Tobacco Day is an important opportunity to combat misinformation and promote effective harm reduction strategies," said Michael Randall, Director of the World Electronic Cigarette Alliance. "Instead of blindly opposing safer nicotine alternatives, WHO should make them the key to a smoke-free future."

Highlighting the "excellent precedent" set by Sweden, a country that is on the verge of going smoke-free not by banning safer nicotine products but by supporting them, the World Electronic Cigarette Coalition said that Sweden's success should serve as a model for tobacco harm reduction strategies globally, and that the World Health Organization should take note and adapt its current failed approach.

"WHO is missing the point, they are only targeting e-cigarettes and other safer nicotine products and not focusing on the real threat - smoking. By cracking down on these products, they are organizing smokers to make a change. This is not only misguided, it's dangerous," Randall added.

The World Electronic Cigarette Alliance calls on health authorities and the World Health Organization to reassess their position on harm reduction and prioritize facts over fear.

Key words:

ANTYEXPO,electronic cigarette,WHO,World Electronic Cigarette Alliance,Malaysia Electronic Cigarette Exhibition

The Philippines' new e-cigarette regulations will take effect in June, and at least three companies have already applied for registration

A chart to read the recent development of the four major multinational tobacco companies

The Philippines' new e-cigarette regulations will take effect in June, and at least three companies have already applied for registration

A chart to read the recent development of the four major multinational tobacco companies

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