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22
2024
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05
The annual growth rate is a whopping 35.8%! What is the potential of the vaping market?
In the new tobacco sector, modern oral cigarettes (nicotine pouches) have become a race track for the major traditional tobacco giants.
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With the awakening of people's health consciousness, the new tobacco industry has been rapid development in recent years, the major multinational tobacco groups have layout of the new tobacco field, and some companies even new tobacco business to replace traditional cigarettes into the long-term strategic planning.
In the field of new tobacco, modern oral cigarettes (nicotine pouches) has become a major traditional tobacco giants compete for the layout of the track, for example, Fillmore International spent as much as 16 billion U.S. dollars to acquire the Swedish Match, one of the important factors is that the Swedish Match has a "Zyn" oral cigarette brand, which has become the world's best-selling oral cigarettes. One of the key factors is that Swedish Match owns the "Zyn" brand, which has become the world's best-selling oral cigarette. In the fourth quarter of 2023, Zyn sold 116.3 million cans of cigarettes, a 78.2% increase from the previous year, according to data.
(The picture shows Zyn brand products)
In addition, other international tobacco companies such as British American Tobacco's "Velo", Ochoa Group's "On!", and Japan Tobacco's "Nordic Spirit", among others, are also aggressively expanding their presence in the global market and bringing strong growth to the company's performance. Ochoa Group's "On!", Japan Tobacco's "Nordic Spirit", and other brands are also actively laying out the global market, and have brought strong growth to the company's performance.
In addition to the above international tobacco companies, there are also many domestic companies that have laid out the oral cavity track, such as the leading e-cigarette company Love Miracle, the e-cigarette oil company Jipure Bio, as well as the oral cavity brand EGP, MEGAMOSSA, Flavor Lightning and so on. Although oral cigarettes are still a niche category in the domestic market, they are growing rapidly in Europe, North America and Southeast Asia.
Currently, most countries and regions around the world do not have clear regulatory policy constraints on vaping, which is still in a gray area. Because of this, the market for vaping is growing more rapidly than imagined, and even has the potential to become the next new tobacco category to spark the world after atomized e-cigarettes.
According to a newly released research report by Maximize Market Research Pvt Ltd, a market research and consulting firm, the global mouth-contained cigarette market is expected to reach nearly $23.6 billion by 2030, and the industry is expected to maintain a staggering 35.8% CAGR between 2024 and 2030, making the market a promising one.
Nicotine pouches originated from Swedish snus, and Swedish Match introduced nicotine pouches into the U.S. market in 2014, and the category has gained rapid development due to the characteristics of harm reduction and no smoke, and has driven the booming markets in Europe and the United States. Currently, major multinational tobacco companies and independent mouth-containing cigarette brands are actively expanding into emerging markets such as Southeast Asia and Africa to gain a first-mover advantage!
On September 6-8 this year, ANTY EXPO 2024 Asia International New Tobacco Exhibition will be held at the Malaysia International Convention and Exhibition Center. New tobacco exhibitors, including oral cigarettes, e-cigarettes, HNBs and e-waterpipes, will gather together, as well as vendors and products such as herbal atomization series, CBD equipment and so on. At the same time, the exhibition will attract global agents, distributors and other channels to come to the docking, grasp the latest trends in products, and explore new tobacco cooperation opportunities such as mouthpiece cigarettes.
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